What Is A Squeeze Page and Why You Need It
Having a targeted customer database is the holy grail of direct marketing. A highly targeted mailing list will ensure a higher probability of success than a random Email Blasting campaign. Marketers have to take every opportunity to collect leads to channel them down the sales funnel, creating a squeeze page within their website is an essential part of this process. A Squeeze page is a landing page on a website where the goal is to capture visitor details. According to research, the average attention span of a person on a particular page is 8 seconds, therefore, it is critical that your squeeze page is done right for instant conversion before your visitors move on.
Creating a squeeze page is a science, however, we wish to help you get started by getting the basics rights by following 5 simple steps. Here we go.
1. Whats Your Offer
Obviously, people will only leave their contact details with you if you have something to offer. Your headline is probably the first thing visitors see when they reach your page. Create a clear and concise headline that sums up your offer. State whether you are offering an ebook, discount coupon or any other stuffs to give. What will the visitors get when they leave their info behind and how this will benefit them? Having these at the headline will help the visitors quickly understand what they need to do to gain it.
Content – This is where you pitch the fundamentals of your offering. Describe why the offer is valuable to the visitor, is there something that they do not know that this offer can bring? People are always attracted by knowledge that will add value to themselves or improve their decision making. Use Bullet Points to illustrate concrete takeaways and break up large blocks of contents. The key is to make the content look less strenuous and neater.
2. Less Friction
One thing you do not want visitors to experience when they are at your squeeze page is distraction. The whole process has to be smooth. You need to keep them on your page with as few outbound links as possible. Hide your top and sidebar navigation from the squeeze page. Ideally, the bright button for visitors to claim their offer should be the only way out of the page.
Form Fields – The reason we go through so much effort to create a squeeze page is to get visitors to fill in their info here. The last thing you want is to put them off with form that is like a job application. Though longer forms result in better qualified leads and shorter forms get you more but not as quality leads. You should only focus on what are the key info needed i.e. email, mobile or income level. Less input fields, less friction.
3. Attractive Visuals
More than 90% of communication is nonverbal, our brains process visuals 60,000 times faster than text. People are more attuned to images than text. Use a relevant image to match the offer on the landing page.
4. Social Sharing Buttons
Your visitors should easily share your squeeze page with their social network. And if your offer is sweet enough, they will. Common buttons for social networks include Facebook, LinkedIn, Twitter etc. This is a simple and cost free way to spread your content. Social sharing buttons should also appear on the Thank You page after visitors have submitted their information. You can also customize a Tweet message to convey that the person has just benefited from the offer and is sharing it. Clicking on the message will send it to the visitor’s social network.
5. Active Call To Action Buttons
Though this is a simple button but there is also a correct way to present it. Use specific action words so your visitors can know clearly what they have to do. Avoid general words like Submit, Sign Up, Join. Use “Download Free XXX”, “Get Free XXX” and “Send Me XXX”.
These are all the basics of creating an effective squeeze page, you can pay more attention to it when you are setting up your conversion page. All The Best!