How to make a successful Ecommerce website

18/04/2016

Entering into the world of ecommerce is an ever-growing trend for business owners and entrepreneurs while they continue to move to the Internet. Starting an ecommerce business can be fairly easy with all of the platforms and tools that exist to help for a small fee. Starting a successful ecommerce website, however, isn’t as simple.

Organization is key to the future success of your online business. Ecommerce is saturated with competition and many competitors lack a system in place to efficiently and profitably run their business over time. In order to avoid making these mistakes again, putting a system in place that provides structure to your startup will lead to a more successful ecommerce business.

Whether your startup is big or small, one employee or twenty, having each department – social media, marketing, finance, etc. – running at optimal output will allow your business to grow, while at the same time freeing up your time. Working long unorganized hours a week will not ultimately lead to success – structure will.

With systems in place to keep everyone accountable and on task, your startup will be heading in the right direction and running efficiently. There are tools available to assist with productivity and time management.

Google Apps for Work is a solid option, but besides those there are Buffer, Trello and Vend. Buffer is for social media management, keeping you or your social media team on track. It makes managing social media posts and scheduling much easier over all accounts such as Facebook, Pinterest, Twitter, and Instagram..

If project management is needed, check out Trello. Trello is great for a solo project or team. It will allow for easier workflow management and keep everyone on the same page. For retail based ecommerce startups the tool known as Vend will help with customizing loyalty programs for your consumers as well as managing inventory and handling transactions.
These ecommerce solutions will provide you with the right tools for the job. No matter if you would like to build your own website to be incredibly familiar with every aspect of your business or if you need help with merchant services to make the purchase and checkout process as seamless as possible for your customers these solutions are great aids.

Once you’ve got the structure in place, turn your focus to implementing mobile. Globally, the usage of mobile devices to shop online is becoming an integral part of our lives. Having a mobile presence is now a crucial part of how to make a successful ecommerce website. By engaging your consumers while they are away from their home or desktop, you’re reaching at a much higher percentage of the time, whereas competitors without a mobile presence are missing out.

Consider developing a mobile app to highlight your ecommerce store. The app will need to have motivation behind it to get the consumers to interact with it, so consider making its usefulness to your target consumers. If an app is taking focus away from bigger projects, than make sure your website is mobile-friendly and responsive. A responsive website will guide your consumers towards a purchase across all devices, whether they’re shopping on your site via their desktop, smartphone, laptop or tablet.